Pricing that follows your progress

Start free. Pay once for the plan. Move up only when the next stage of the business actually needs it. Every paid plan is monthly and you can cancel any time.

Free

$0 forever

Find a direction that fits your actual life.

  • The full direction quiz
  • AI Business Direction Preview™
  • 3 starter credits
  • 1 business profile
Take the quiz

Blueprint

$29 one-time

The full plan for the direction you picked.

  • Full AI Business Blueprint™
  • Skill roadmap and learning resources
  • PDF download and print plan
  • 10 project credits
Start with the quiz

Launch

$29 per month

Turn the idea into something people can actually buy.

  • Everything in Blueprint
  • Market intelligence research
  • Idea scorecard, product designer, prompt engine
  • 3 businesses · 60 credits a month
See plans

Growth

$79 per month

Find customers on purpose instead of by accident.

  • Everything in Launch
  • Channel plans, campaigns and outreach workspace
  • Prospect finder, experiments and KPI dashboard
  • 10 businesses · 150 credits a month
See plans

Founder OS — by application

Limited to the first 100 qualifying paid founding members.

Everything in Growth, plus daily priorities, an honest weekly review, a decision assistant, a business health check and the Business Readiness Center. Limited to the first 100 founding members.

$199 per month for your first 12 months, then it renews automatically at $249 per month until you cancel. Cancel any time; a founding seat is used once and isn't returned to the pool if you cancel.

See Founder OS

Prices in USD. Credits power AI generation and are shown before every action. Subscription credits refresh monthly and don't roll over; purchased credits don't expire. Refund policy.