Test properly, then learn from the result

What it helps you do

• Write a hypothesis with the parts a real test needs.
• Generate a creative matrix instead of one lonely variant.
• Check whether you have enough traffic for the test to say anything.
• Get a step-by-step diagnosis when results are flat.
• File the learning into Founder Memory so it isn't lost.

How it works

1. Step 1

   Check readiness

   Measurement is graded before the experiment starts.

2. Step 2

   State the hypothesis

   Audience, change, expected effect and how you'll know.

3. Step 3

   Run the variants

   Work the creative matrix and the sample plan.

4. Step 4

   Diagnose and record

   The diagnosis explains the result and the learning is kept.

Works with the rest of Builo